Biometric research, consumer experience and usability
Biometric research, consumer experience and usability
We specialize in research in usability, customer experience and consumer acceptance.
Biometric analysis offering insights into largely involuntary responses to stimuli. Biometric measurements can be complemented with interviews and surveys to gather subjective evaluations.
Our measurement techniques include:
Eye-tracking
Facial expressions
Skin conductance
Gait
- E12 Gaming
- E7 eHealth
Contact
Company: Turku University of Applied Sciences
Type of Organisation: University
Country: Finland
Web: https://www.turkuamk.fi/en/service/customer-behaviour-laboratory/
Telephone:
Brief description of my Organisation
Turku University of Applied Sciences (Turku UAS) is one of the largest universities of applied sciences in Finland. The Customer Behaviour laboratory at Turku University of Applied Sciences is specialized on the analysis of biometric data including eye-tracking and emotional impact. The information generated by biometric measurements provides a comprehensive understanding of the cognitive processing and emotional experiences of consumers and customers.
