The smarTravel Platform project is an integrated smart tourism platform that aims to provide an end-to-end travel experience for travelers. In order to provide the travel experience in a safe, healthy and most effective way, a platform where all stakeholders will participate and interactions will take place is aimed. It is planned to work with technologies such as artificial intelligence, machine learning, Big data, NLP, data mining, deep learning, blockchain, internet of things, microservices. There are different user modules; recommendation system, hotel and customer reputation, chatbot assistant, optimum route & time planning and similar scenarios will be some of these. A platform, where the tourism experience will be provided with personalized suggestions, planning and interactions, and incorporating new generation technologies, will accelerate the technological transformation of the sector.
- B10 Smart City related services and applications
- E1 Smart Cities (incl. smart grids, water management, etc.)
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Company: Setur Servis Turistik AS
Type of Organisation: Industry
Brief description of my Organisation
Setur operates in diversified areas of the tourism industry, including air ticket sales, domestic and international tours, congress and seminar events, cruise travel, educational services abroad and visa services. Setur serves customers via five sales centers, 41 authorized agents and 257 online agencies.
Despite the problems which beset the tourism sector in 2016, there were significant increases in the number of people who purchased individual tours, and 10% growth in ticket sales despite the overall contraction in the ticket market.
In 2016, Setur launched the brand SeturSelect along the concept of “Beyond travel” to offer guests a richer customer experience, thereby providing travel planning consultancy to 9 thousand individuals. The web sites setur.com.tr, seturselect.com and bookinturkey.com were upgraded during the year. The Company extended its presence in the corporate segment and expanding its customer portfolio to some 2,300 firms. In congress and meeting organizations, the Company organized over 700 events with success in 2016, thanks to its deep experience in this arena.
In a survey conducted by Marketing Türkiye and Akademetre, Setur was named the most successful tourism and travel brand of 2016.
Setur conducts duty-free sales operations with 846 employees at 40 shops in 17 regions, which include four airports, five land border gates, seven seaports and one diplomatic store.
The Istanbul Sabiha Gökçen Airport store, with some 3,800 m2 of retail space, is Setur’s biggest retail location. The store’s product range and customer experience were enhanced in 2016 with addition of new brands such as the world-renowned accessories brand Michael Kors. In the electronics category, the Company pioneered a breakthrough in the Turkish duty-free sector by inaugurating an Apple store. Moreover, in 2016 the incoming passenger store in Ipsala on the Greek border was completed and inaugurated in June.
OUTLOOK , TARGETS and STRATEGIES in 2017
Setur has prioritized digital transformation in all its business processes and services, with numerous projects slated for completion in 2017.
In 2017, in the tourism business, the Company plans to enhance its presence in the retail ticket market with the product “SeturTicket”, inaugurate a new branch on Bağdat Avenue to get closer to its customer base, and in particular, continue its rapid growth in corporate online products.
On the duty-free retail side, there are plans to renovate the incoming passenger shop at Sabiha Gökçen Airport in 2017; the target is to extend the market and embrace a new concept to grow further. With the renovation in the outgoing passenger Bazaar and Boutique shops, new boutique accessory brands will be introduced and the penetration to the Bazaar shop will be increased.